My Role

I translated the stakeholder's vision into a cohesive print product catalogue by defining the colour palette, typography, layout, and visual hierarchy. I collaborated closely with the stakeholder, iterating on the designs based on feedback to ensure the final catalogue aligned with the brand vision and business goals.

Tools

Figma & Adobe Photoshop

Design Approach

I designed the catalogue with a clean grid, clear information hierarchy, and consistent spacing to improve readability and product discovery. Fresh, vibrant colours and strong visual storytelling reinforced the brand identity, resulting in a catalogue that is both visually engaging and practical for retailers and distributors.